DESIGNING A BUSINESS ENGLISH ESP COURSE FOR MARKETING AND SALES STUDENTS: A NEEDS-BASED APPROACH: DESIGNING A BUSINESS ENGLISH ESP COURSE FOR MARKETING AND SALES STUDENTS: A NEEDS-BASED APPROACH

Nilufar Madaminova

Authors

Nilufar Madaminova Nukus state pedagogical institute, English language and literature department

Abstract

In the global marketplace, English functions as the principal language of business, media, technology, research, and education. Its status as a lingua franca has led to increased demand for ESP, particularly in sectors where precise and context-based communication is essential. ESP diverges from general English in that it is tailored to the specific language functions and vocabulary required in a learner’s field of study or profession

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DESIGNING A BUSINESS ENGLISH ESP COURSE FOR MARKETING AND SALES STUDENTS: A NEEDS-BASED APPROACH